Media Arts: How to Be a Critical Viewer

Students will learn how to be critical viewers by applying the key concepts of media literacy to this ad for Camel cigarettes. Students will understand five key concepts of media literacy including: all media messages are constructed; each medium has its own codes and conventions; media conveys values and points-of-view; people understand media messages differently; and most media production is a business.

Produced by ETV/Artopia.